How to Use Clay Pomade for a Matte Finish

Quick answer

Start with dry or slightly damp hair, warm a pea-sized amount of clay pomade in your palms, and work it from the back to the front for a matte, textured finish.

Steps to apply clay pomade for a matte finish

1. Start with dry or slightly damp hair: Clay pomade works best on dry hair for a matte finish. If your hair is wet, towel-dry it until it is just slightly damp. Avoid soaking wet hair—it dilutes the product and reduces hold. A common mistake is applying to wet hair, which prevents the matte effect and makes the product less effective.
2. Warm the product in your palms: Scoop a pea-sized amount (about the size of a coin) and rub it vigorously between your palms until the pomade softens and becomes easy to spread. This ensures even distribution and prevents clumps. Skipping this step can leave visible product streaks in your hair.
3. Apply from back to front: Run your fingers through the back and sides of your hair first, then work toward the front. This distributes the product evenly and avoids overloading the top. Focus on the roots for lift, then smooth the ends for texture. Applying only to the top often leaves the back flat and untextured.
4. Style and finish: Use your fingers or a comb to shape your hair into the desired style—whether it is a pompadour, side part, or messy texture. For a matte finish, avoid adding more product. Let it air-dry or use a blow-dryer on low heat for extra volume. Overworking the product can cause it to clump or lose its matte appearance.

Product facts

• CLAY POMADE: Paraben-free hair styling clay pomade infused with naturally-derived ingredients such as clay and beeswax. Provides a strong, yet pliable hold. Suitable for straight, thick, and wavy hair types. The natural clay absorbs oil for a true matte look, while beeswax keeps your style flexible enough to restyle throughout the day.